delaware ohs - ‘righteous riders’
Client
delaware ohs
Agency
Aloysius Butler & Clark
‘The High Scorer’
His score is high and so is he. He knows how to take a hit and keep on winning.
‘The relief pitcher’
The game may be over but he’ll make sure nobody is getting behind the wheel.
‘The Power lifter’
He’s got apps and he’s not afraid to flex them.
‘The late night dialer’
He’s dialing, but he’s definitely not driving.
‘the fry-yayer’
Be driven not to drink and drive.
‘The happy hour professional’
When it comes to happy hour, she’s all business.
Be driven not to drink & Drive!
The fine folks at Aloysius, Butler & Clark came to us once again with this great project for the Delaware Office of Highway Safety. An initial 4-spot series of anti-drunk driving ads to run throughout the state. We incorporated stylized sets and character specific “hero” colors into each spot, adding a fun element to a serious topic. We were then tasked to add a few more ‘heroes' to the series as the campaign continued!
