gritty realism.

The fine folks at AB&C tapped us for two separate campaigns for their Delaware Public Health client. The first, "The Smoke Trail", involved filming on-location to capture and portray the consequences of smoking or vaping indoors.

From sourcing and prepping herbal cigarettes, to scanning each individual room for later CGI smoke and waiting for our infant talent to finally fall asleep - we rose to the challenge and had an absolute blast shooting this one. In post, our team blended particle smoke effects seamlessly into each tracked live-action shot and our colorist provided a cinematic grade to elevate the gritty realism of this story.