boo’s at the bar!

We once again teamed up with the creative folks at Red Tettemer O'Connell + Partners for their client Dietz & Watson’s latest Halloween campaign. We previously produced their hilarious Halloween viral hit, The Gabaghoul, featured on Nerdist, A.V Club, and Barstool Sports - and this time, we got to play with even more ghoulish and spooky characters!

To create the right atmosphere and environment for this concept, we went all in on a custom-built set design at Pinebox Studios. Production Designer Tim Stevens and his team created and dressed the perfect bar backdrop for viral sensations Jake Gould and Sam Alkatib to play within. Incredible FX make-up spearheaded by our good pal Katie McGregor and costume design by Hanna Hamilton transformed Jake and Sam into the brothers Frank and Stein.

The spots were directed by agency head Steve O’Connell who worked closely with our creative producing team to emulate the frenetic mockumentary filming style of hits like “The Office”. Additional background characters to be seen in the long-form spot include a teen werewolf, mummy, barfly, and undead bride.