sparkling ice - text campaign
Client
sparkling ice
Agency
Red tettemer O’connell + Partners
‘huluween’
Time to change the locks…someone drank all of the Sparkling Ice this Halloween.
‘the discovery’
Mom found the stash and it’s time for a flavor break.
‘the carolers’
‘Tis the season for fruitcake, caroling and Cranberry Frost Sparkling Ice.
Message in a bottle.
This ‘text message’ campaign for Sparkling Ice spanned multiple months and covered holidays such as Halloween (on Hulu) and the Christmas season. We shot in three locations and developed the efficiencies and techniques to make each spot have its own unique visual flavor. In post, we handled all editorial, color grade, and motion graphics for various cutdowns, social versions and :15 and :30 master edits of each spot.