violife - ‘give it up’ campaign
Client
violife us
Agency
truth & consequences
‘nacho nucleus’
Violife vegan nachos check all the boxes.
‘plant butter’
You said you wouldn’t fill up on bread and butter!
‘plant-based pizza’
It melts. It bubbles. It stretches!
‘mac n’ cheese’
Creaminess, deliciousness - Nailed it!
‘cream cheese ratio’
Is that how ratios work? Math sucks!
Give it up!
Our team collaborated with surging new agency Truth & Consequences on a series of spots for Upfield’s Violife brand. Filmed across three studio days, this project involved custom set and tabletop builds, food testing and styling, and even some fun with our macro snorkel lens to get some epic close-up shots!
To top it off, a renowned stand-up comedian and actor provided the hilarious voiceover for each spot showcasing Violife’s incredible line of plant-based products.