gettin’ sloppy!

At Format, we are always delighted when a first-time client chooses to return to us for their creative needs. Such was the case with Merkley + Partners, a prominent New York agency, who collaborated with us successfully at the beginning of 2021 for a captivating White Castle “Bougie on a Budget” campaign. As the year drew to a close, they reached out to us once again, seeking our expertise to produce yet another compelling spot for the renowned slider chain. This time, the spot centers around an artist who wholeheartedly embraces “The Sloppy Life,” showcasing White Castle's delectable line of Sloppy Joe's. We eagerly took on this project, infusing it with controlled “sloppiness” and attention to detail, ensuring that the final result would captivate viewers on social.