Going Virtual.

In the second in a series of campaigns for AB&C and their Delaware Public Health client, we took to the virtual world of "The Way Out"! The AB&C team brought an incredibly fun and challenging concept to the table: a smoker is “trapped” in a CGI maze of tobacco addiction. He then finds his own way out using their client’s Quitline resources.

The intricate maze, a character in and of itself, was developed and designed in both Unreal Engine and Cinema 4D. Our team then used virtual cameras and virtual characters to pre-visualize the entire spot down to each frame and set detail. Once visualized, all of our live-action talent were filmed on a full chroma green cyc, interacting with and moving throughout our virtual set along the way.