trane - ‘it’s hard to stop a trane’

Client
trane

Agency
red tettemer o’connell + partners / mod op

pump up the heat!

Simultaneously with our production for American Standard, a second camera system was in place, with macro lenses, to film the interior sections of the client’s high-end Trane heat pump on another custom set. The team captured plate shots of the unit to be utilized in post for 3D and utilized CAD/3D files from the client for accuracy. The 3D team animated the rest of the shots, featuring custom texturing, lighting, and dynamic camera moves to show the airflow and technology of the unit. With a wrap on production, we supervised the project into post-production ranging from 3D modeling and texturing to color grading, sound design, and versioning.

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AMAZON

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Grand View Health