Format goes virtual.

After nearly a year of planning, our team produced this promotional Audi spec spot to increase the visibility and accessibility of larger virtual production opportunities in our region. Like any filmmaking tool, Virtual Production is a wonderful resource to have in the arsenal, and we wanted to create a comprehensive product to showcase not just our end result capabilities but also to showcase and teach the process of the technology to our clients and community. So we partnered with the Pine Box Studios, VP Toolkit, Catalyst, and Expressway Cinema Rentals to create a cinematic spot, accompanied by an all-encompassing in-depth behind-the-scenes look into the project’s creation.

Every live-action scene in the entire spot was generated in Unreal Engine and captured in-studio over the course of just one single production day. Virtual production is a great tool that allows us to transport to multiple complex environments quickly and seamlessly. With this tool, we were able to bypass any company moves, process trailers, weather conditions, and multi-day/night filming.