Taking a leap.

The Format team is excited to share the final cut of this stellar commercial we produced for LeapFrog in partnership with our great agency friends at Mod Op with Director Maya Albanese.

Filming this spot was truly a rewarding experience, especially as we transformed part of our residential location into an interior spaceship! Working with young talent added a wonderful layer of authenticity and fun to the set. Their energy brought the imaginative concept to life, and our team made sure the environment was both engaging and kid-friendly. It was inspiring to see how the children interacted with the set, making the shoot as playful as the products themselves.

From designing the scenes to navigating the unique challenges of working with young actors, this day on set was a testament to the power of collaboration and creativity.