Return of the king.

Partnering with the powerhouse agency team at Red Tettemer O'Connell + Partners, we had the thrill of diving back into this spine-chilling creative and resurrecting this beloved character just in time for Halloween. But this year, we really cranked up the scare factor—enlisting none other than The Sopranos legend Steve Schirripa to breathe new life into The Gabaghoul!

From tracking down the perfect hot dog cart to give a spooky Dietz & Watson makeover, to finding the ultimate eerie location that balanced atmosphere and logistics, this overnight shoot was no small feat. With four spots to film in one jam-packed night, hours of intricate special effects makeup, and a fast-paced schedule, it was all hands on deck. To top it off, we got some help from Mother Nature herself—a burst of real rain amped up the creepy, late-night fall vibes while our team huddled under tent city.

Despite the challenges, the energy was high and the vibe was electric as we brought this sinister snack master back to life. A huge shoutout to our tireless cast, crew, and collaborators who made this one unforgettable.