Snackin’ Made Fun.

Back at it with our agency friends at Red Tettemer O’Connell + Partners, a Mod Op company, we tackled new YouTube and social media spots for Gerber’s new Get’ems snacks. The spots were a fresh take for a snack that skips the usual Gerber babies and heads straight for those wild 3+ age little kiddos.

With an aggressive pre-production schedule, our team hit the ground running to find the perfect cast, location, and enough adorable kid moments across a 2-day production to melt anyone. Filming with tiny humans is always a dance - with short windows, snack breaks, nap schedules, and the need to keep things fun so they forget the cameras are rolling. Our own Nic Reader co-directed the spots with Steve O’Connell and the RTO+P creative team, while also handling DP duties.

The RTO+P team handled the edit while Format supported in post finishing - adding the color grade and VFX love to bring it all home. These Get’ems spots are now available on YouTube and other social media platforms.