SaucIN' It Up with Cento

We went brand-direct with NJ-based Cento Fine Foods to write, produce and direct multiple broadcast TV spots and social media deliverables. Cento approached our team at the beginning of the year, looking for a new production partner to help create modern content for their extensive line of products, while paying homage to their previous marketing efforts.

The brand specifically wanted to reintroduce their notorious comedic character "Aunt Carmella" from prior spots, but in a fresh new way. We were tasked to develop a new approach to convey their family-centric brand messaging while also maintaining a light, inviting, and comedic tone.