launchin’ in the usa.

Format had the exciting opportunity to team up brand-direct with Joie Baby to create content for their US stroller and car seat launch at Target! Joie has been a game-changer for millions of parents across Europe, bringing joy, comfort, and ease to family life. Now, we’re thrilled to be part of their journey as they expand into the US market!

The production took place over two dynamic and fast-paced days at Bud's Studio - where we worked hard to capture the essence of Joie's innovative Ginger, Nutmeg, and Mint product lines and feature combinations. Shooting this much content in such a tight timeframe was definitely a challenge, but was made possible due to the incredible collaboration with our creative team, crew and the seamless support and product feature know-how from the client.

A big shoutout to Joie Baby for handling post-production on their end and for being such a fantastic partner throughout the entire process. We can’t wait to see how their products resonate with families here in the US!