dietz & watson - ‘the gabaghoul’

Client
dietz & watson

Agency
Red tettemer O’connell + Partners

‘Hoagie Hacks’

The Gabaghoul cuts it up.

‘Hot Dog Bites’

What’s with the friggin’ bats?

‘Scary Good snacks’

Is that you, Gino?

Candy? Fuhgeddaboudit!

Centered around Halloween, Format produced this series of Dietz & Watson spots for RTO+P featuring Vincent Pastore (of Soprano’s fame) as “The Gabaghoul”. Michael Fagan directed the comedic spots which were a viral hit featured on Nerdist, A.V Club, and Barstool Sports. We tapped Katie McGregor to handle the SFX make-up for Pastore which included applying custom prosthetic ears.

We also handled all editorial, CGI and other post-production on the spots. We loved the concept from the get-go and had some of the most fun on set we’ve had in a long time. Vincent Pastore is one of the most sincere and genuinely funny actors we’ve ever worked with - he took this insanely funny concept from the agency and made it his own.

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