sparkling ice - team abs (2024 olympics)
Client
sparkling ice
Agency
Red tettemer O’connell + Partners / mod op
‘speed’
Featuring Olympic climber, Emma Hunt.
‘Gravity’
Featuring Olympic skateboarder, Tate Carew.
‘lee & gerek’
Anything But Subtle interview with Olympic fencers Lee Kiefer and Gerek Meinhardt.
‘tate carew’
Anything But Subtle interview with Olympic skateboarder Tate Carew.
‘emma hunt’
Anything But Subtle interview with Olympic climber Emma Hunt.
Go for gold.
Thrilled to share that in late June and early July 2024, the Format team hit the ground running to capture dynamic content for Sparkling Ice, all in celebration of the 2024 Olympics! Collaborating closely with the talented creative teams at Red Tettemer O'Connell + Partners, we produced these "Team Anything But Subtle" social and broadcast spots.
Naturally, our journey took us across the USA with visits to Atlanta, Kentucky, and San Diego, where we had the privilege of working with inspiring athletes. Hearing their stories, techniques, (and their love for Sparkling Ice) as they prepared for Paris made this project truly special.
The results are already making waves on social media, and we're incredibly proud to have been part of this exciting campaign.
