Plan for the best.

This campaign is based around planning for the best, while preparing for everything else - words that rang true in producing the content as well!

Format was tapped to produce, scout, cast, and shoot this series of four spots over multiple days. Our seasoned team knew to plan out our days to allow for pivoting both logistically and creatively. We worked with our local location scouts to find the best golf course, home, and hiking trail in the area. We sourced stunt coordination and crash mats for the dad's big "trip", subbed in our EP Mike for a Golf Extra gone AWOL, built our own VO booth on-set each day, and dedicated hours to the intricate application of a talent's bald cap. All of these logistical pivots were made to stay on schedule, shoot efficiently, and make the content as good as possible.

We also had a lot of fun while making these too - The client, agency, cast, and crew had a blast across our multiple Philly and South Jersey locations, whipping around nearly 20 golf carts at one time and test fitting over 30 exotic wigs.